Sitting somewhere between digital and traditional content delivery and marketing is often a glaring or possibly tricky question mark. At Rockabox, we have been lucky enough in previous times to work at the forefront of these respective disciplines, innovating many of the established methods and practices in place today. And yet we feel that the most exciting time is ahead; the real opportunities are phenomenal. Before getting near thinking about coming up with a name or putting a site together, we spent 6 months working almost constantly through many scenarios, looking at how to formulate solutions and create cross-media content with high-return marketing activities built in. It was so much fun that we decided to turn it into a business. | 
